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Events That Convert
Welcome Module: Your Eventroduction
Welcome! I'm So Glad You're Here! (6:19)
An Introduction to the Entire Course (18:33)
Setting Good Event Goals
Types of Events: An Overview of the Events You Can Plan (22:39)
Using the Google Drive (15:13)
Get Access to your Event's Google Drive System
Module 1: Strategic Planning and Venue Research
Module #1 Overview (2:19)
Lead-Generating vs. Profit-Pursuing Events (17:36)
How to Use Events as a Part of Your Business Model (7:57)
The Do's and Don'ts of Venue Research (16:32)
Tutorial: Using the Venue Research Spreadsheet (10:48)
Choosing the Best Possible Venue (2:38)
Planning Intro: What You Should Be Planning and When (10:28)
Module 2: Agenda Creation + Daily Structure
Module #2 Overview (2:08)
Tips on Creating Great Content for Your Event (20:19)
How to Structure Your Event Agenda (27:24)
Tutorial: Creating Your Personal Event Agenda (8:17)
Planning Your Content: Making it Fun + Interactive (16:57)
An Overview of Different Session Formats for Your Event (5:05)
Module 3: Pricing and Budgeting
Module #3 Overview (4:14)
Creating a Budget: Get a Handle on Event Costs Before You Spend Money (20:14)
Creating a Funding Plan: How to Pay for Your Event Expenses (11:04)
Tutorial: How to Enter Costs into Your Sample Event Budget (36:57)
Tips and Tricks for Estimating Event Costs (11:06)
Pricing Your Tickets: How to Make Sure Your Price is Right (13:59)
Understanding Break Event Units and What to Do if You Don't Break Even (9:53)
Module 4: Marketing and Attendee Recruitment
Module #4 Overview (1:57)
Tutorial: Creating Your Overall Event Marketing Plan (16:13)
Event Marketing: A Strategic Overview (15:40)
Tips and Tricks for Selling Those Tickets (24:10)
Creating Your Event's Sales Page / One Pager (12:26)
Tutorial: How to Enter Your Attendee Info into the Prospect List (7:44)
Advanced: Mass Marketing Strategies for Digital Entrepreneurs (15:56)
Creating Your Marketing Plan and Systems (5:35)
Tutorial: Filling Out Your Sample Content Calendar (9:49)
Checklist: How to Promote Your Blog Post Effectively for an Event Launch
Module 5: Planning Your Event
Module #5 Overview (2:39)
Key Components to Planning Your Business-Building Event (32:56)
Tutorial: Project Planning and Quick-Plan Checklist (24:44)
Tutorial: Crafting Your Day-Of Agenda (15:39)
Tutorial: Audio Visual Quote Review (12:44)
What to Do and What to Ditch (16:35)
Module 6: Registration, Communication, and Attendee Care
Module #6 Overview (3:22)
Create Your Registration Page and Registration Questions
Tutorial: Setting Up Your Event's Registration Page (28:30)
Creating an Effective Communication Plan
Your Post-Event Survey (2:40)
Module 7: Crafting the On-Site Experience
Module #7 Overview (1:57)
On-Site: How to Engage as an Event Host (9:16)
Cheat Sheet: Hosting Styles
Building Your On-Site Team (4:21)
Tutorial: Your On-Site Staffing Plan (8:45)
Solidifying Your Pitch and Cultivating Your Audience (10:07)
Post-Event Communication and Community Building
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How to Use Events as a Part of Your Business Model
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