Welcome Module: Your Eventroduction
Module 1: Strategic Planning and Venue Research
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Module #1 Overview (2:19)
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Lead-Generating vs. Profit-Pursuing Events (17:36)
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How to Use Events as a Part of Your Business Model (7:57)
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The Do's and Don'ts of Venue Research (16:32)
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Tutorial: Using the Venue Research Spreadsheet (10:48)
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Choosing the Best Possible Venue (2:38)
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Planning Intro: What You Should Be Planning and When (10:28)
Module 2: Agenda Creation + Daily Structure
Module 3: Pricing and Budgeting
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Module #3 Overview (4:14)
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Creating a Budget: Get a Handle on Event Costs Before You Spend Money (20:14)
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Creating a Funding Plan: How to Pay for Your Event Expenses (11:04)
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Tutorial: How to Enter Costs into Your Sample Event Budget (36:57)
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Tips and Tricks for Estimating Event Costs (11:06)
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Pricing Your Tickets: How to Make Sure Your Price is Right (13:59)
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Understanding Break Event Units and What to Do if You Don't Break Even (9:53)
Module 4: Marketing and Attendee Recruitment
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Module #4 Overview (1:57)
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Tutorial: Creating Your Overall Event Marketing Plan (16:13)
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Event Marketing: A Strategic Overview (15:40)
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Tips and Tricks for Selling Those Tickets (24:10)
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Creating Your Event's Sales Page / One Pager (12:26)
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Tutorial: How to Enter Your Attendee Info into the Prospect List (7:44)
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Advanced: Mass Marketing Strategies for Digital Entrepreneurs (15:56)
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Creating Your Marketing Plan and Systems (5:35)
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Tutorial: Filling Out Your Sample Content Calendar (9:49)
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Checklist: How to Promote Your Blog Post Effectively for an Event Launch
Module 5: Planning Your Event
Module 6: Registration, Communication, and Attendee Care
Module 7: Crafting the On-Site Experience
